Today was a big day for cyberpunk corpo-warfare! First, Epic Games (creators of Fortnite) pushed an update with a new option for buying the in-game currency: $9.99 through the App Store, or $7.99 through Epic, bypassing Apple’s in-app payment system and 30% cut. Apple responded by kicking Fortnite out of the App Store. Epic immediately responded with a 65-page lawsuit complaint and a parody of Apple’s famous 1984 Macintosh ad.

Previously: in-app purchase disputes between Apple and Basecamp/Hey.com.

posted by theodolite (2 comments total) 3 users marked this as a favorite

The lawsuit complaint is very readable and has this belter of an opening:

In 1984, the fledgling Apple computer company released the Macintosh—the first mass-market, consumer-friendly home computer. The product launch was announced with a breathtaking advertisement evoking George Orwell’s 1984 that cast Apple as a beneficial, revolutionary force breaking IBM’s monopoly over the computing technology market. Apple’s founder Steve Jobs introduced the first showing of the 1984 advertisement by explaining, “it appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money . . . . Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?”

Fast forward to 2020, and Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation. Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear. At a market cap of nearly $2 trillion, Apple’s size and reach far exceeds that of any technology monopolist in history.

posted by adrianhon at 1:28 PM on August 13 [1 favorite]

I hope the plucky underdog multi-billion dollar company defeats the trillion dollar company.
posted by Reyturner at 1:38 PM on August 13 [1 favorite]